red tape. MARKETING

FOR ESTABLISHED BUSINESSES READY TO GROW

Cut through.
Get it done.

Global Marketing Expertise.
At a fraction of the cost.

You’ve got customers. You’ve got sales. And you know there’s room to grow. Red Tape brings the marketing expertise to decide what will make the difference, cut through what’s getting in the way and turn those decisions into action.

Let’s talk See the experience

THE RED TAPE DIFFERENCE

Global marketing trainingStartup experienceDecisions into action

01 / WHAT I DO

Make the right call.
Then make it happen.

Bring customer understanding and commercial experience to your growth decisions, then put the strategy to work through your offer, marketing and route to market.

01GROWTH STRATEGY

We know we can grow.
We’re not sure where.

Find the opportunity worth backing. Customer insight and commercial experience help you choose where to focus, what to offer and how to compete.

02MARKETING INVESTMENT

We’re spending more.
We can’t see the return.

Understand what’s contributing to sales and profit. Make informed choices about what to stop, improve or invest in, then put those changes to work.

03OFFER & POSITIONING

Our offer has grown.
It’s harder to explain.

Make it easier for customers to choose you. Clarify your positioning, portfolio and pricing, then bring that clarity into your packaging, messaging and customer experience.

04STRATEGY INTO ACTION

We have a plan.
It’s not getting done.

Cut through conflicting priorities and get the right people moving together. Bring the strategy to market through a launch, campaign or new sales channel.

02 / EXPERIENCE

The experience
behind Red Tape.

Marketing experience inside global enterprises, working with independent businesses and building startups from the ground up.

Enterprise

Global marketing experience

  • Pepsi
  • SodaStream
  • Molson
  • Home Depot
  • Bunzl
  • Dove Men+Care
  • AXE
  • Capital One

SMB

Small & medium businesses
and community organisations

  • Pro North Hockey
  • Jeff Alpaugh Custom
  • Train for Life
  • Mouse & Ru Preschool
  • Mouse & Ru Scholarship Fund

Startups

Building from the ground up

  • SecondShop
  • Parallel Supply Chain
Kyle Millar, founder of Red Tape Marketing

03 / MEET KYLE

Big company thinking.
Founder reality.

I’m Kyle Millar, founder of Red Tape Marketing.

I hate red tape. Internal politics and unnecessary processes get in the way of good decisions and the action that can make a business great.

I’ve spent nearly 20 years in marketing across food, beverage and personal care, taking action and driving growth.

I’ve also co-founded startups and successfully exited businesses with multimillion dollar revenue run rates.

With Red Tape, you get that experience applied to your business and the practical drive to see the work through.

YOUR NEXT MOVE

Let’s cut
to the good part.

Tell me where you see the opportunity and what’s getting in the way.

Email Kyle 647.885.0017

BASED IN ONTARIO, CANADA.

RED TAPE MARKETING

Let’s talk.

Tell Kyle where you see the opportunity and what’s getting in the way.

Email Kyle Call 647.885.0017

RED TAPE MARKETING

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